Short video

Short Video Guide: How to Craft a Compelling Story in 60 Seconds

Short video content is taking the world by storm. Short videos get more engagement than long ones because they’re easy to digest. In just one minute, it’s over, and your viewer is ready to take action.

Short videos are also great for businesses because they’re easy to produce and distribute. You can offer great value without all the time, resources, and tech skills.

For example, you can make:

  • A how-to tutorial where you teach your customers to solve everyday problems using your expertise
  • A product demo where you show off a new item and demonstrate its benefits
  • A customer testimonial where a person you’ve helped tells prospective customers what value they can expect
  • An animated explainer that breaks down something complex into simple terms anyone can understand.

A short video can help you achieve any of your business goals. Here are some of the best practices to get you started.

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Start with a Solid Plan For Short Video

You don’t create excellent videos by simply turning on the camera. Each high-quality video starts with a good plan.

First, identify the goals you’d like your videos to achieve. Will they spread awareness of your brand? Teach your viewers new skills, inform them and entertain them to deepen your relationship.

Identifying a goal first is essential because it determines the content and format of the video.

Grab Attention in the First Few Seconds

Your viewers are bombarded with content. The key to success with short videos is to grab attention quickly.

People will hit play and watch for just a few seconds before deciding whether to go on. Use these precious few seconds to tell viewers what they’ll get from watching the video.

Pay Attention to Trends

The best short video creators are the ones that stay ahead of the curve. Look for trending songs, topics, memes, or filters and use them in your videos. Try to be the first in your niche to cover a new hot topic for your target audience.

Focus on Your Audience

You’ll need many topics to keep producing short videos, so find out what your audience wants to learn from you. What questions do they often ask? What help are they searching for? What can you teach people with your unique expertise? Get to know your audience well and use their feedback to guide your short video strategy.

Be Consistent

If you want to get results, you need to maintain consistency. Create a posting schedule and stick to it. This gives your brand a strong presence and builds trust. It’s also easier to plan your content with an editorial calendar.

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Start Your Short Video with What You Have

Businesses don’t jump right in and start building their audiences with this easy marketing tactic because they think it’s hard to get started.

The truth is that it takes very little to start creating high-impact videos. You can make short videos with nothing more than a smartphone if you address interesting topics and issues to your viewers.

Want to learn more about how you can grow your audience and build relationships with them through short videos? Head over here: Videos - Orkra


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