Easy SEO Tips

Easy SEO Tips That Lead to Higher Rankings

Statistics tell us that only about 25% of all internet searchers will ever go beyond page one when looking for a product or service. More importantly, 75% of potential clients will make their decision by looking at only the first page. SEO, if done correctly, can help you rank higher on organic searches and drive traffic to your site. There are some tried-and-true strategies that you can implement, though, that are easy and require very little effort. Try these easy SEO tips to stay ahead of the competition.

Use Keywords in the Appropriate Place

If you are searching for SEO tips, you likely know what keywords are and how they are truly the key to your SEO ranking. But did you know that it isn’t enough just to know what keywords to use? You also have to know how to use them and where. There is a formula that you need to keep in mind to ensure that you are getting the most out of your keyword structure. First, you want to ensure that your keyword appears a minimum of once in a page’s title tag, in your webpage URL, and then again in the first 100 words of your content. If you stick with that simple formula, you’ll get the most traction from them.

Add Podcasts, Videos, and Infographics

The average business owner understands the value of visual aids such as videos, infographics, and podcasts. And although they are great for the visitor’s experience; they aren’t understood by Google. When trying to increase your rankings, you have to walk a fine line between your customer’s favorability and pleasing Google. One way to enhance your rankings is by adding visual aids, along with content that describes what the visuals are in plain text. That way, you enhance your site in two ways. One, Google will love the explanation, and two, your visitors are more likely to stay put, come back frequently, and have a favorable impression of your website’s value.

Stop the Pogosticking Madness

Have you ever heard of pogosticking? It is critical to your Google rankings. Pogosticking happens when a search engine user clicks through to your site and then clicks immediately back to the search result bar. Why is it harmful to your ranking? If someone lands on your site and immediately clicks away from it, Google assumes that they didn’t find what they were looking for. If they didn’t, Google assumes that no one else using the same path will, and that will hurt your Google ranking.

The best way to eliminate the potential for pogosticking is to make your content easily digestible. You can do that by making it simple for users to skim and find what they are looking for. Using bulleted lists and subheadings is an excellent way to keep people on your page for a reasonable time to signal Google that they found what they need.

Use “Suggest” Keywords

One of the best ways to structure your keyword campaign is to use the “suggest” keywords function that Google automatically lays out. You’ve probably seen it a hundred times and completely overlooked it. When you do a Google search, Google will begin to fill in related keywords as you type. Google attempts to take your short keywords and make them long-tail keywords so that you have a better likelihood of fine-tuning your search. Not only can you find these long-tail keywords on Google; but they also appear on other platforms like Wikipedia, YouTube, and Bing. The more research you do related to these long-tail keywords, the easier it will be to capture your niche market.

Lose Zombie Pages

What are zombie pages, you ask? They are pages that do nothing to help you bring traffic; they are just there, taking up real estate. By getting rid of these dead-yet-not-dead pages, you can increase your Google rankings. If you do nothing but delete pages that aren’t doing anything, you are doing something to increase your traffic. Google sees these undead pages as “fluff,” which translates them into low-quality content. Less is more when it comes to content for Google, as long as the ones left behind are filled with quality content.

Speed It Up Already

Not only is it frustrating for visitors to have to wait for a website to load; Google doesn’t like it, either. When you have slow-loading content, you are more likely to have a higher bounce rate, meaning people will leave your site quickly. Google also calculates the “speed update” to rank pages according to how quickly they load on mobile devices. Analyzing your site’s speed is a great way to increase your ranking and provide a more positive visitor experience.

Get Backlinks

Google ranks a website according to its authority value, meaning how credible it is. Outbound and inbound links are great ways to increase your networking and add authority, but backlinks are the Mac-daddy of link building. Gaining backlinks might not be as easy as an outbound or inbound link, but when someone links to your site from theirs, it is a stronger networking tool. Google considers it to be a referral from another site. As long as you have backlinks from high-ranking sites, it can increase your ranking and visibility. There is a reason why many professionals make SEO marketing their full-time career: it can be a full-time job. There are some simple things that you can do on your own that will significantly impact your overall ranking. The key is to stay on top of new trends, and always search for ways to pivot in your industry and on the internet to add to your credibility as a business owner and to your site by making the right connections. Being found on page one of a search is the only way to really take your business to the next level, so keep at it and stay competitive.

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